DonWeb Brand

We have prepared a guide to make it easier to use the resources that shape our brand.

The DonWeb logo is our most valuable asset

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Logo

Our brand has evolved over time.
Use this guide to make sure you're using our most current image.

Color

The main color version of our brand should be used whenever possible.

HEX: #FF6600
RGB: R255 G102 B0
CMYK: CO M75 Y100 K0
PANTONE: 1585C
HEX: #333333
RGB: R51 G51 B51
CMYK: CO M0 Y0 K95
PANTONE: 447C
HEX: #FFFFFF
RGB: R255 G255 B255
CMYK: CO M0 Y0 K0

Secondary color palette

This color palette is reserved for aesthetic resources that accompany the brand. It should never replace the main colors.

HEX: #DEEFFF
RGB: R222 G239 B255
CMYK: C11 M2 Y0 K0
HEX: #5EAAFF
RGB: R94 G170 B255
CMYK: C56 M25 Y0 K0
HEX: #0B77F4
RGB: R11 G119 B244
CMYK: C79 M54 Y0 K0
HEX: #3A3F4E
RGB: R58 G63 B78
CMYK: C77 M68 Y49 K39
HEX: #242731
RGB: R36 G39 B49
CMYK: C79 M71 Y56 K62

Background color for long texts

HEX: #EFF7FF
RGB: R239 G247 B255
CMYK: C04 M01 Y0 K0

Safe space

Defined by half the height of the logo, it is the space that surrounds it as distance from other elements.

Fonts

It is recommended to use the main font combined with a second font to highlight important titles.

Main font: Open Sans

Generally its Light variant is used for text and Semibold for titles.
However, if the design requires it, other variants can be used

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Main font: Roboto Condensed

Its use is reserved only for important titles in their Bold or Regular variants.

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Logo + Tagline

An alternative option of the logo includes the tagline "Attitude is everything" for special uses that require the full version of the logo.

Types of incorrect uses

It is important that the appearance of the logo be consistent across all its uses.
Color, font, and shape resources must be respected according to the details of this guide and not altered in any way.

Now you know everything you need to work with our brand.

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