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A domain name is the first fundamental step to start anything on the Internet: from the creation of a Web Site or online store, up to sending or receiving mails. A domain allows your clients and friends to find you on the internet.
The domain name is used by companies to promote their brand and to achieve online identity.
The introduction to the Internet grows exponentially since the last years in every Latin American country without exception.
Latin America appears as the region with the highest growth in number of users and increase of internet introduction in the world in the last years.
Today, there are 183 million domains registered
worldwide of which 100 million are .COM
Domain registration .COM doubled in the last two years in Latin America.
Surveys to SMEs from Latin America about Internet and Domains.(font: Verisign)
Your domain is the brand of your company or business on the Internet, thus it means a very valuable asset. The right protection of the mark will avoid a competitor registers similar domains and gets advantage from the traffice generated from your efforts and marketing investment.
If your domain may lead to confusion or typing mistakes, you should register those options, as well, so the visitors dont get to any other site but yours, if they make a mistake.
It is also recommendable to register your main domain with different extensions (TLDs), such as: domain.com, .net, .info, .org, .tv, etc. In this sense, you will assure to point all of them to your site, generating lots of "gateways" to your "virtual store".
Plan an accurate domain strategy, will assure your effective presence on the Internet.
On the video on the right, you will see some basic questions to have into account when choosing one or sifferent domain names for your business on the web.
The domain is the main entrance to your web site, and it is a fact that as many doors you offer to your client, more visitors you have. Therefore, it is highly recommendable to register domains with similar names as yours. For instance, if your domain is netlabs.com, you should also register netlaboratories.com. Thus, more people would find you easily.
If you have registered your .COM, protect your brand by registering your domain with terminations such as net, .org, .tv. If your business is abroad, register local domains (.com.ar, .com.mx, .cl, .ve).
Short names are the easiest to remember. When choosing a domain name, it is better to choose one not exceeding 12 characters
The best domain is the name of your company. If it is already in use, you could choose a very similar one, but easy to memorize and to relate to your company or field. In order to achieve that, you should gather your team and propose ideas. Take the best ones and register them before someone else does!
If your domain may lead to confusion or typing mistakes, you should register options with the most common errors, as well. For example, if your domain is johnsmitt.com, it is highly recommendable to register as well johnsmith.com and johnsmit.com, among others. In this sense, people who are looking for your site, will fing it even if they type the domain wrong.
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